Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Ziva Kunda

Ziva Kunda


Professor Ziva Kunda died from cancer on February 24, 2004. Social Psychology Network is maintaining this profile for visitors who wish to learn more about Professor Kunda's work.

Please see below for more information:

One line of my work examines how stereotypes are activated, used, and modified. Under what circumstances, for example, will the stereotypes of an ethnic or an occupational group come to mind as one is interacting with a member of these groups? How will a person's behavior influence which of the stereotypes relevant to that person are on one's mind? Under what circumstances will relevant stereotypes influence one's evaluation of a person? Another line of my work examines how outstanding individuals influence people's self-views and motivation. When will a superstar give rise to inspiration and self-enhancement, and when to discouragement and self-deflation?

Primary Interests:

  • Culture and Ethnicity
  • Interpersonal Processes
  • Motivation, Goal Setting
  • Person Perception
  • Prejudice and Stereotyping

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